Denko
It wasn't directed specifically at this new idea Nintendo has; I was being very general.
But yeah, I think you get what I mean.
I like it, because I think Nintendo is establishing themselves as an "accompanying" console to one of the other two. If you think about it, last generation, all three consoles were capable of (more or less) the same thing with (more or less) very, very similar controllers. This generation, we have two consoles that are very similar, with a third one that is very different in both controls, hardware, and philosophy/approach.
To be honest, what's the point of having consoles on the market that are the same? There are only minor differences between the 360 and the PS3. The only thing that the consoles can really do at this point is battle for exclusives, when the games would be otherwise just as good for one console as they would the other. This was an issue that no one really talked about last generation, but hopefully the mainstream media picks up on it (doubtful) and starts to talk about it, elsewise we're just going to be repeating ourselves indefinitely and picking sides as fanboys.