http://finance.yahoo.com/career-work/article/107451/10-promotional-stunts-that-horribly-backfired.html?mod=career-leadership

interesting article about interesting concepts to promote brand awareness that.... ended in uproar! Nowadays, eccentricity is beloved by marketers, and many boast about being different or edgy. Thing is, sometimes these edgy ideas can fall off and these crazy sort of things ensue......

the worst is the social security number one... WTF???