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Posted: Tue Mar 21, 2006 1:11 pm
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Posted: Wed Mar 22, 2006 7:35 am
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Posted: Wed Mar 22, 2006 9:45 am
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Posted: Wed Mar 22, 2006 11:36 am
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Posted: Thu Mar 23, 2006 1:03 pm
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Posted: Thu Mar 23, 2006 5:08 pm
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Posted: Fri Mar 24, 2006 11:34 am
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Posted: Sun Mar 26, 2006 8:20 pm
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Posted: Thu Mar 30, 2006 7:14 am
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rogue_designer Szandrah An eye-catcher. Since there are so many ads around people will often ignore them unless you find a way to jolt people to attention. If noone sees the ad, what is the point of having it? Just curious... what is the point of having it stand out if nobody knows who it is for, or what it is saying? Certainly eye-catching is important. But eye-catching is a variable thing... the most eye-catching ad in a design magazine gets totally lost - it's surrounded by equallly eye-catching pieces. (The old, if everything is in boldface, nothing really is, dillemma). Just food for thought. smile
An eye-catcher can make people curious. You don't even need to tell what you're selling -- if it is eye-catching enough, people will try to find out. You can also make it into a series and begin with cool eye-catchers that do not reveal what they're ads for and then tell people later using a similar ad.
And yes, eye-catching is a tricky thing. That's why it is very important to have good knowledge about the media where you're advertising. A good ad always stands out in the crowd without leaving the crowd altogether.
An example can be an ad for kids breakfast cereals. If the ad is made using naked women in black and white with a castle background, the ad will certainly stand out but I doubt it would sell much cereals. Similarly, selling bodylotion using Bobo the Bumblebee and primary colors will probably not be very efficient.
Then again, I would probably buy those cerals if I saw that ad...
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