Decora (デコラ) is a Japanese aesthetic and fashion that revolves around an excessive amount of accessories, the primary focus being plastic hair accessories and bracelets.
The origin of Decora can be tracked down to the popularity of the Japanese idol Tomoe Shinohara among teens during the 1990s. Her fashion sense was visually very similar to nowadays Decora, but featured childish hats instead of many hair accessories. Her fans, which were refered to as "Shinora", would often try to emulate her style while also trying to maintain originally. In the end, some of them would end up featured in the Fruits! streetsnap magazine which then would also coin the term Decora as name for their style.
This style can be combined with pretty much any clothing but the most popular base fashions are Pop Kei and Fairy Kei. The outfits combine casual clothes with many layers in the form of multiple hair clips, bracelets, tulle skirts, stockings, leg warmers, and pins. Face stickers are very common to be worn with colorful make-up that matches the clothing. Wigs of unnatural colors may be worn. Clothing may have many prints, such as colorful prints, heart prints, and many other patterns.
Artists incorporating Decora include:
Decoden (デコデン) originally refers to the excess decoration of mobile phone cases, but has expanded beyond the original meaning over the years and can refer to anything over-the-top decorated with cabochons. It is very popular among Japanese girls in their teens to late 30s
Black Decora (also called Kuro Decora) is nearly visually identical to Decora, but with the obvious exclusion of the bright colors. The accessories used in Black Decora often lean towards skull and gothic motifs.
Pink Decora is another subtype of Decora that uses mainly pink, as the name suggests. Very small pieces of other colors can be used, but the color scheme is always mostly pink.
Hadeko is a sister style to Decora with a focus on bright rainbow colors. The outfits are usually androgynous and baggy featuring various types of tie dye.